Sunday, November 2, 2014

The marketing of school textbooks

In Ontario we have Circular 14, which lists textbooks that are permitted to be purchased by teachers. The math textbooks have been terribly contentious.

The 'new math' we've come to abhor had to be supplemented by the old exercises in the old books, which dated from the 80s.

President Vladimir V. Putin of Russia, left, and Arkady R. Rotenberg, the chairman of a publishing house that has benefited from government maneuvers. Mr. Rotenberg, a judo sparring partner from Mr. Putin's youth, has gone from a modest trader to a billionaire during Mr. Putin's tenure.


Putin's Friend Profits in Purge of Schoolbooks


When the number of approved textbooks for Russia's 14 million schoolchildren was slashed by more than half, one publisher with close ties to President Vladimir V. Putin profited handsomely.

The question for Microsoft, as with many American companies doing business in Mr. Putin’s Russia, is whether the potential profits outweigh the risk. United States law forbids American companies from doing business with companies majority-owned or controlled by sanctioned people like Mr. Rotenberg.

One of the colorful math textbooks published by a decorated educator, Lyudmila G. Peterson, was rejected for using characters from popular Western children’s stories, like Snow White’s seven dwarfs.CreditTop, James Hill for The New York Times

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