Tuesday, October 19, 2010

Bullying -in Children's advertising

I am all for getting fit. But this add, called The Chase, from the Concerned Children's Advertisers, is disturbing. It features a young boy running from some girls. The point in the ad is to be fit as once they catch him they begin kissing him.

In my mind, I see this as the beginning of bullying.

The ad is meant to encourage fitness, on the Active Living page.

If they kid were faster, he wouldn't have gotten caught. Now, when I was teaching we encouraged the kids to say NO. To GO, and to TELL.


If this were a girl being chased, I would have as great concerns and I imagine it would not be aired.

Isn't anyone else concerned about this?

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